Pipeline Advisory for B2B companies with long sales cycles
Marketing exists to build pipeline.
CUBED is the outside revenue marketing partner for B2B companies tired of random acts of marketing. I show you what's working, what to stop and what to do next, then guide your team through it.
Random acts of marketing don't fill a long sales cycle.
You're doing plenty of marketing. You've tried agencies, ads, events, maybe appointment setters. But when someone asks what's actually producing deals, nobody has a clear answer.
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Random acts of marketing
Activity without a number.
Campaigns launch, but no one knows how many new clients you actually need.
Pipeline AdvisoryStart with the number.
Every decision ties back to the deals sales or the business needs to hit its goals.
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Random acts of marketing
New tactics on top of old ones.
Each vendor adds something new; nothing gets measured or stopped.
Pipeline AdvisoryStart with what you have.
Your clients, website data and analytics, existing content and people usually hold more answers than another campaign.
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Random acts of marketing
A plan nobody owns.
Strategy lives in someone's head. The team stays busy, but there's no clear direction for where all that activity is leading.
Pipeline AdvisoryA plan your team can run.
Clear priorities, clear owners, and a senior advisor guiding the way.
That's what Pipeline Advisory fixes. Here's how it works.
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Step 1: Start with what you already have.
Your clients, data, content and people usually hold more answers than another new campaign. I begin by gathering what you've got: client lists, pipeline data, analytics, vendors and what you've tried.
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Step 2: Find what's working and what isn't.
I analyze it and show you what to keep, improve, stop and do next, starting with how many new clients you actually need. You get your priority audiences, a clear view of your marketing, and a roadmap sequenced into now, next and later, with owners.
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Step 3: Guide your team through it in 90-day sprints.
Each sprint takes on the top priorities from the roadmap. Your team or partners do the work, and I stay alongside in bi-weekly working sessions to review progress, clear roadblocks and make decisions.
- Phase 1 The Marketing Growth Roadmap · 6–8 weeks (Steps 1–2)
- Phase 2 Advisory · 90-day sprints (Step 3)
Your team stays in charge of the work. I bring the senior strategy and make sure that work is building pipeline.
Let's talk (opens in a new tab)Who I work with
Trusted by B2B tech and professional services firms for 10+ years.
B2B software · 10+ year partnership
Marketing became the engine behind the pipeline.
- 5xrevenue growth over the partnership
- 50%of pipeline sourced by marketing
- 4xpipeline-to-revenue coverage
Working alongside the CMO, Head of Global Revenue Marketing and demand generation leaders of a B2B software company, I helped build the marketing that sales relies on.
About
A marketer who started in sales.
The only reason to do marketing is to put the right deals in front of the people who close them, from sales teams to business owners.
I'm Megan (Meegan) Gregory. I started my career in software sales, and it shaped me into the marketer I am today. For more than 10 years I've been the outside revenue marketing partner for a B2B software company, working alongside its CMO, Head of Global Revenue Marketing and demand generation leaders. I've worked with dozens of other B2B tech and professional services firms, from IT services and SaaS companies to engineering, design and property development firms.
Read more about how I workFAQ
What you're probably wondering
Don't see your question here? Ask me directly.
Let's talk (opens in a new tab)-
B2B companies with long sales cycles, usually in tech or professional services, where an owner or marketing leader is tired of activity that doesn't turn into deals. You need someone, even part-time, who can do the work.
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Agencies are great at doing the work. I help you decide which work is worth doing, so your team, and any agency you use, stays focused on what builds pipeline.
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No. Your team does the work, or if needed, I connect you with a trusted implementation partner. I stay focused on strategy, priorities and guiding your team through the plan.
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Access to what you already have: client lists, pipeline or CRM data, analytics, current vendors and past campaigns. I do the analysis; you don't have to prepare anything special.
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You'll have your roadmap in 6–8 weeks. From there, each 90-day sprint tracks a few early signals, like qualified meetings, so you can see progress long before a long sales cycle closes.
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Engagements start at $15K, which includes the Marketing Growth Roadmap. Advisory continues as a monthly retainer in 90-day sprints. We'll know the right recommendation for what you need after our first conversation.
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We review what moved, then choose the next sprint's priorities from the roadmap. You can continue or stop at the end of any sprint.
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A kickoff and two working sessions during the roadmap, then a bi-weekly working session during advisory. Your team's time goes into the work itself.
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Yes. I work by video with clients across the U.S., Canada, EMEA, and Australia and New Zealand.
Stop guessing what's working.
If you've tried agencies, ads and events and still can't tell what's producing deals, let's talk.
Let's talk (opens in a new tab)