3 Ways Content Marketing Drives Sales for Small Business Owners
There are 3 ways you can use content marketing to drive sales so that you can stand out in the crowd of other software providers, resellers, and consulting firms.
So, let’s talk about WHY the firms that really understand content marketing and how it drives sales, are the ones that stand out in a crowded marketplace and get hired.
Content is everywhere YOU are - it is on your website, in your social media posts, and on your social profiles. Your content is how you show that you understand your customer’s problems and that you know how to solve those problems for them.
So every time you are communicating on your business-related sites, you have a chance to do content marketing.
Here are the three main reasons sharing content, i.e. talking about what you do and how you help solve problems for clients, works:
🔸 Value - as a provider in data management, digital transformation, BI & analytics, and business automation, you’ve got to show value to your prospects. You can do this with your content marketing.
Perhaps it’s LinkedIn Live where you can host guests and talk shop on the latest trends in your industry
Or it’s a video you create, showing a client a quick tip in Zoho Marketing that can make getting emails sent so much faster
Or it’s a blog post you write sharing 3 reasons a small manufacturing firm should be using Azure DevOps in their business
Valuable content marketing is how you can stand out. It’s your free gift to your prospective client. In today’s market, customers prefer to do research and background analysis before they ever actually engage with a company. So educational, helpful, consistent content in the places your prospects search for information is the quickest way for you to add value and get known.
🔸 Unique - As Warren Buffett says, “price is what you pay, value is what you get.” There are many thousands of firms that offer the same type of services as you, but YOU are what makes your services unique and special.
It may be you have an easy framework to help your clients achieve a quick win. Or you have lower initial implementation costs but you charge a monthly ongoing maintenance plan which is different from your competitors. So you want to use blog posts, videos, social media posts, and newsletters to help educate your prospects on your unique viewpoint and how you serve your customers.
All these types of content (and no matter the medium shared, they are ALL content) allow you to show how you are different and the type of value you will bring to the business.
🔸Personalize - Make it about them
No one wants to feel sold to. No one wants to feel like just another cog in the sales wheel of your business.
Writing and sharing content allows you to show the personalized type of service and value that you provide. It helps people feel confident and comfortable picking you over another provider.
The thing we have to remember is that YOU sharing content on how you help solve problems for clients, YOU sharing how you create more time for them to focus on the tasks only they can provide, this sharing of content plus your expertise on all these things helps drive more sales for YOU.
You never want to forget who you serve and how you help serve that audience by solving the problems they face. That personalized, value-driven activity helps drive more business for prospects which means more business for you.
A beautiful circle of life of content marketing to drive sales.
Until next time!
