CUBED is your trusted Smartegies Affiliate Partner

“Collaboration is multiplying our efforts to create value
no one could have created alone.”

Here’s more about how we can work together

At CUBED, our 4-step framework is an easy-to-use, purposefully designed methodology to help drive results. With the Smartegies relationship, we leverage all the work you have already done. As we begin, you are typically ready to start step 4 in our process and immediately jump-start your digital marketing efforts to develop your always-on marketing engine.

Step By Step Process for Implementing Your Digital Marketing Strategy

Campaign Launch + Ads Management + Your Ad Spend = 🚀

It’s go time! Campaign setup is a critical time in your project. Depending on what we are launching - it may include setting up your ad campaigns in Google Ad Manager, LinkedIn and/or other ad platforms. We may be asking you for resources to set up the appropriate tracking pixels on your website. Or making sure we have access to your Hubspot instance and ads accounts.

We are creating your briefing book, uploading audiences, and adding keywords and digital assets to the various platforms so we can begin the testing phase of your campaigns. We use this vital phase to gather data.

“The Always-On Marketing Engine is not just a strategy; it’s a commitment to being present, responsive, and engaging at all times, building lasting relationships with customers that drive long-term success.”

What does success look like?

Marketing-sourced revenue is what success looks like for our clients.

We will track metrics like website traffic, new followers, brand awareness, CTR, and email opens as marketing KPIs but ultimately we are focused on tracking the results of more marketing-sourced revenue opportunities for you.

We will work with your tech stack ( we have experience in Salesforce, Pardot, Marketo, and Hubspot) as well as a variety of other CRM and Martech tools so we can effectively track the data to show impact and make adjustments in your program as necessary.

When should you see results?

The norm is within a couple of months of launching, we will see leading indicators that tell us what is working in the program. Obviously, many variables can affect results from one client to the next including:

Size of your audience
Price point of your solution
Existing brand awareness
Level of investment in media spend and ongoing management

During months 3 -6, we are making changes to ad campaigns, refining messaging, creating additional audiences to re-market to, updating ad groups, revising emails and any other optimization strategies we believe will help us reach your goals.

Typically by five to six months into campaign launching, you will see a meaningful increase in marketing-sourced revenue.