5 Steps to Create Your Content Marketing Plan for B2B Software Resellers
Here’s a quick overview of creating your own content marketing plan. We help clients every day by going through these 5 steps. We specialize in working with clients in data management, digital transformation, BI & analytics, and business automation and personalizing your content plan to your business.
Here are the 5 steps to create your content marketing plan:
Identify your target audience: Before you start creating content, it's important to identify your target audience. For a B2B software reseller in the data management industry, your target audience could be IT managers, data analysts, or business owners who are responsible for managing and analyzing large volumes of data.
Define your content marketing goals: Your content marketing goals should align with your overall business objectives. For a B2B software reseller in the data management industry, your content marketing goals could include increasing brand awareness, generating leads, and educating your target audience about data management best practices.
Create a content calendar: A content calendar is a schedule of the content you plan to publish over a certain period of time. Your content calendar should align with your content marketing goals and address the needs and pain points of your target audience. For example, you could create blog posts, whitepapers, case studies, and webinars that provide insights into data management trends, best practices, and case studies.
Promote your content: Once you've created your content, it's important to promote it to your target audience. You can use social media, email marketing, and paid advertising to reach your target audience and drive traffic to your website.
Measure your results: To determine the success of your content marketing plan, you should measure key performance indicators (KPIs) such as website traffic, leads generated, and conversion rates. This will help you determine the effectiveness of your content marketing strategy and make adjustments as needed.
Remember though, while KPIs are important and track key metrics for our tactics, the ultimate test of every marketing tactic is if marketing-influenced revenue has grown. Keep your eye on that ball, and you win every time!
