“Marketing isn’t a campaign or a program you do, it’s your commitment to your ideal customer. “I will never stop serving you.””

Who we serve and how

We help SMB software companies, resellers, and professional services firms who work in AEC, data management, digital transformation, BI & Analytics, and business automation. We help you create a marketing strategy and execute those marketing tactics that support your strategy so you can grow your business.

 

Why you may want help with marketing

Customers seek our help because:

  • You want to grow but aren’t a marketing expert:

    • SEO, what does that even mean?

    • I want to raise my ranking in search results but how?

    • Should I do paid ads, how?

  • You feel overwhelmed with ALL the things you could possibly be doing:

    • blogs

    • newsletters

    • social media

    • videos

    • email campaigns

  • You lack a connection between marketing spend and revenue-based outcomes

  • Most days it feels like you are throwing spaghetti at the walls and hoping something sticks

 

How we do it

We have 4 steps within our framework to help you solve those problems.

This is a combination of conversations, discovery, and documentation so we can create your strategy and tactical plan to reach your revenue goals. It includes:

  • State of the state conversation

    • Website overview

    • Current content review

    • Current digital tactics in place

    • Review what’s working and what’s not

After we gather all the relevant information, we will schedule a discussion call to review your roadmap with recommended strategy and tactical plans.

For many customers, this is their jumping-off point and we progress together from this spot.

 

In this step, we will develop your ideal customer profile (ICP) and persona.

  • What describes your typical buyer?

  • Where do they hang out online or get information from?

  • What are the significant pain points they are experiencing?

Next, we will write new positioning language.

Finally, we will document/create your content and campaign plans.

Here we will focus on producing the content that is critical to your growth strategy. The content includes:

  • website copy with FAQs

  • emails

  • blogs

  • case studies

  • newsletter

  • landing pages

  • social media

  • paid ads

to be used in a variety of effective marketing campaigns.

 

In this final step of our framework, we are launching all the content we have been creating/producing according to our plan.

Campaign management includes creating and sending newsletters, nurture email campaigns, event demand creation, social media content and paid ads.

This phase is exciting where we begin to see the reward and revenue impact of the work we’ve done. It is not a one and done overnight success, but the perpetual nature of strategically educating your buyers so when they are ready, they can find you and buy from you.

“Your brand story is a promise to your clients...a promise of quality, consistency, competency, and reliability.”
— DON'T LET THEM DOWN!

Here’s what makes us different

  • We have many, many years of experience working in the B2B areas including:

    • Data Management

    • Digital Transformation

    • BI & Analytics

    • Business Automation

    • AEC - Affiliate Partner with Smartegies

  • This means we don’t need a ton of ramp-up time to understand many of the pain points in these industries that you serve. We get you and we get your customer.

  • We will help you create your marketing playbook - personalized to you, your company, and your goals.

  • Marketing-sourced revenue is our focus and what we grade ourselves on for your success.

Let’s Get You Results🚀

Think there could be a potential fit here with us?

Click on the chat function below and send us a message or an email. 💬

We will get back to you right away!